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From 'mumsy' to 'ooh mama'

Jess Woodman is the face behind the new fashion styling business, Oh Hello Personal Styling, on the Sunshine Coast. Her business focuses on turning ‘mumsy’ into ‘ooh mama’. Being a mum of three, she knows firsthand that it is not easy searching for a different kind of style post baby. It then became her mission to ‘make getting dressed something that is easy, fun and brings a smile to the face.’ Celebrating Jess’ new business success, we had the chance to ask Sunshine Coast’s style icon a few questions about her entrepreneurial journey with Sarina Russo Entrepreneurs.

1) What motivated you to start your own business?

The motivation behind starting my own business was firstly my love of fashion and wanting to be a stylist and to break away from the retail grind.  It’s funny that a world pandemic just after having my third baby, the vision, time and drive to find my direction.  A stylist that makes a personal stylist affordable, attainable and easy for mums. I’m here to help mummas at all stages to find their spark or individuality again… something which can get lost in the day to day of keeping small humans alive and a household running.

2) What was the most valuable information you learned from the NEIS training? 

The most valuable thing I’ve learnt from NEIS? I don’t even know where to start! The three-week online introduction training alone was so invaluable, and jam packed with amazing information.  I am constantly referring back to my business and financial plans, to see every inch of your business idea laid out like that just makes everything so much clearer! And I can’t speak for anyone else, but I feel I’ve struck gold with my mentor, Annie Belcher. I have goosebumps every time we end a session. She is just so full of amazing advice and it’s so nice to be able to talk to someone who is genuinely excited about my business and the possibilities it holds. The support from day one has been so incredible.

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3) What challenges have you had to face since starting your business? How did you overcome these challenges?

The main challenge I have had to overcome (and am definitely still working on) is time management. I’m a busy mum of three who works part time already, so finding the time to really push my business has been hard, but so rewarding! Annie (my mentor) has given me some great tips and tools to work out my day to day which allows me to know when and where I can efficiently apply my time around everything else.

The other thing is not listening to the voices in your head telling you you’re not good enough. Imposter syndrome is a real thing! I must take a step back sometimes and really absorb the fact that I’m doing it, it’s going to take time and hard work, but I can do it. I am starting my own business! 

4) What is the one piece of advice you can give to others thinking about starting their own business?

So cliché, but just do it! Jump in the river and let the flow take you on your journey! There will be bumps and rocks, and maybe even some waterfalls but it’s all part of the experience. It’s better to learn and grow from failures than to live with ‘what ifs’.

5) What have been some of the highlights of operating your own business?

It’s really early days for me still, so the highlights so far have been the little things like falling in love my logo design, receiving my new business cards, getting my beautiful website created.  Get back to me in a week however, after my first styling event has been and gone and I’m sure I’ll have more exciting news! I’ve been working with a local cancer support organisation and I’m hosting a rockabilly themed styling event in their op shop at the end of the month.  It’s been such a buzz. So many other local small businesses have been so supportive to help this happen. I’m very blessed.

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